Marketing & Advertising Glossary
From CPM to programmatic, every term in advertising and media buying explained in plain English.
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Trim Size
Print & PublishingThe final dimensions of a printed product after trimming excess paper. Critical for design planning and print production specifications.
Two-Week Cycle (OOH)
Out-of-HomeA standard booking and measurement period in UK out-of-home advertising where campaigns run for 14 consecutive days, used for planning, reporting, and cost calc
Type Area
Print & PublishingThe printable area of a page where content can appear, excluding margins and bleed. Critical for print layout planning and design specifications.