Marketing & Advertising Glossary

From CPM to programmatic, every term in advertising and media buying explained in plain English.

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All Categories App Documentation B2B Channels Services Advertising Sales Marketing Media Buying Analytics Industry AI

Programmatic Buying

The automated purchase of digital advertising inventory in real-time using algorithms and data to target specific audiences.

Programmatic DOOH

Digital Screens

Automated buying and selling of digital out-of-home advertising inventory in real-time, using algorithmic targeting and data-driven decision making.

Programmatic Guaranteed

Buying

A direct media buying agreement where an advertiser reserves guaranteed ad inventory at a fixed price, combining programmatic efficiency with traditional guaran

Programmatic TV

TV & Broadcast

Automated buying and selling of TV ad inventory in real-time using data and algorithms, replacing traditional manual negotiation.

Progressive Web App (PWA)

Landing Pages

A web application that combines the best of websites and native apps, delivering fast, reliable performance and offline functionality across all devices.

Prompt Engineering

The practice of crafting precise instructions to AI tools to generate desired outputs for marketing and ad creation tasks.

Prompt Injection

A security vulnerability where malicious instructions bypass AI safeguards by manipulating how language models interpret user inputs.

Proof of Posting

Out-of-Home

Documentation provided by outdoor media owners confirming an advertisement was displayed on a specific poster or digital screen during an agreed campaign period

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